Welcome back for episode three of Lounge Talk with Laz! So the idea for this episode stemmed from one of my social media posts toward the end of 2017 where I uploaded a picture of the goals that I had completed for the year. The thing that surprised me about that list of goals is that I accomplished almost every single thing that I had set out to do in 2017 (the 11-minute mile was a little ambitious, I will admit).
After uploading that list and receiving overwhelmingly positive feedback, it got me thinking about my current process of incorporating strategies, tactics and metrics into monthly updates that I use to slowly inch my way closer to my yearly goals that I’m striving to accomplish, considering I always failed at completing my goals in New Year Resolutions in previous years.
It also made me explore my mindset that I start and end my day with. So many people start New Year Resolutions, but they either taper off toward the end of January or they never even start working toward them. We see this at the gym, where there’s a rush of individuals crowding the treadmills and power racks trying to get that beach body for the summer time. They’re passionate and motivated, but it doesn’t last long, which is part of the problem: they have motivation, but they lack discipline.
I elaborate on the difference relatively well in this episode, but motivation is great for short bursts and situational moments. Using motivation all the time on a day-to-day basis is detrimental though, as we rely on being in this right mind set or frame of reference to start something that it will eventually amount to procrastination. A great example is that we don’t wait until we’re in Olympic form to train; we train to get into Olympic form.
This is where discipline comes into the picture, of building that fortitude to accomplish tasks and develop habits/routines where we do things even if we aren’t always willing to do them. Motivation is a short burst to give a kick start to a “discipline engine” so to speak. Once the engine is running, it’ll provide long-term longevity that we can carry with us into the future.
The other significant part that we lack is a laundry list of goals, but no action plan to accomplish them. We don’t have strategies set in place that lay out the road to those goals and we don’t have specific tactics, or things that we implement to carry out our overarching strategies. Having metrics or key performance indicators is also incredibly important, as it shows us tangible progress that we can use to tweak our tactics and strategies so we stay the course, so to speak.
It’s discouraging to commit to our goals for weeks, only to be taken aback at what might seem to be little progress because he don’t have much frame of reference. If some aspects of our strategy and tactics aren’t working, it’s important to tweak them so that there’s better success in the future. I provide better examples in this episode, but it’s hard to be consistent and to maintain a level of discipline when it appears as if our efforts are for nothing.
In short, we need a real action plan that we can tweak weekly or monthly to achieve our goals, as well as understand the difference between motivation and discipline in forming routines and habits that will propel us forward while developing consistency.
I hope you enjoy this second episode and I’ll see you next week for the latest and greatest in digital marketing and social media, so stay tuned and let me know how you go about accomplishing your goals in the comments below!
Author: Brandon Lazovic
Brandon Lazovic is a district digital manager at General Motors assisting a number of dealers in New Mexico and southern Colorado with website optimization, reputation management, content creation, CRM integration, social media promotion and search engine marketing. Before Lazovic began working at General Motors he collaborated with start up companies in Ann Arbor, Mich. to expand their businesses through digital marketing initiatives and previously served as the news editor for the Eastern Echo in 2016 and as a staff writer for the EMU media relations department in 2017.