One of the greatest assets to building your business exposure is by creating a Google My Business account. Whether customers are searching for your phone number, address, hours of operation or reviews, having a GMB listing properly set up is a great way to increase leads, exposure and sales. With 86% of people looking on Google Maps to find directions to a location, it’s frustrating as a business owner when GMB correctly lists your address, but the pin for your business location isn’t in the correct spot. Luckily this is a quick fix and this post will walk you through how to manually drop a pin for your business location on Google Maps.

Why Is My Business Pin In The Wrong Spot?

Google Maps doesn’t always place the pin location in the correct spot, even if the address that you’ve added to your Google My Business listing is correct. When Google can’t determine an exact pin location for your business, it’ll guess where it should be, leading to your pin being placed in the wrong location, whether it’s across the street or an adjacent building complex. As a corrective measure for inaccuracy, Google provides the option to manually drop pins on Google Maps specifically for your business listing.

How To Pin A Location On Google Maps

First, sign into your Google My Business. If you have multiple locations that you manage, open the location that you want to manage.

Next, click the Address field in the left-hand menu and check to make sure your address is correct.

On the right side of the window you’ll see Google Maps with a red pin that represents where your business is located. Here you can manually drag the pin to the correct spot, using the + and – buttons to zoom in and out for a more precise placement.

After verifying that your red pin is correctly placed in Google Maps, click the Apply button in the top-right corner of the page.

Note: the address box may change after manually moving the pin. This is normal! On the backend you’ll see the Google Maps address from the dragged pin, but the “Street” address is what you’ll see in the app. It may also take a few days for the change to process, become verified and go live on Google Maps.

How To Pin A Location On Google Maps
Attribution: NearPlace

Reasons Why Your Business Isn’t Showing In Google Maps

If you’ve noticed that your business isn’t showing at all in Google Maps, there are a few different reasons that it’s not showing properly, which I’ll cover below.

Google My Business Listing Isn’t Verified

Google My Business Listing Isn’t Verified
Attribution: Bipper Media

One of the biggest issues that users come across is their Google My Business Listing isn’t verified. Here’s how you can check to make sure your business listing is verified:

Type your business name, city and location into Google to pull up your Google My Business listing. Within the Knowledge Panel, you’ll see the “Suggest an Edit” hyperlink; if you don’t see a second link that says, “Own This Business?” then your GMB listing is verified. If you do see the “Own This Business?” hyperlink, then it isn’t verified in Google Maps.

GMB listings typically won’t show up at all if they haven’t been verified, but if you’ve come across this suggestion in the knowledge panel you should verify your business listing ASAP to make sure you aren’t losing out on visibility or customers. The most common way to verify your listing is through a postcard sent to your business address, which will have a hyperlink that you’ll visit to confirm the verification.

You can also verify your business listing by phone or email, although not all businesses are eligible for these options.

Your Google My Business Listing Doesn’t Rank Well

Just because your GMB listing is verified doesn’t always mean that it will rank in Google local search. If you’re located in a competitive local market, you’ll need to perform local SEO to get your GMB listing to rank in the local pack with your competitors. The most common methods are building business citations through high-quality business listing directories that include your business name, number, address and website, as well as backlink building to improve your authority.

These directories and backlinks serve as metaphorical “thumbs-up” to Google that your business is relevant and trustworthy to customers browsing on search engines. The more local authority your business has, the higher you’ll rank in Google local search and Google Maps, which equates to more traffic, phone calls and business you’re getting from people searching for your type of business, products and services.

Suspended Google My Business Listing?

Suspended Google My Business Listing?
Attribution: Bipper Media

If your GMB listing is no longer showing up in Google search, it may have been suspended. It’s a frustrating experience as a business owner to have this happen, but there are a few reasons as to why your Google My Business Listing was suspended:

  • You’ve updated your business information on your Google My Business listing and Google is waiting to verify the change;
  • Google’s system is questioning the validity of your office location and wants a picture of your front office;
  • You’ve included a forwarding URL as the URL reference in your GMB;
  • You’ve performed “Keyword Stuffing” in your GMB Title to rank better;
  • You are using a virtual office location such as a P.O. Box or USP Store box #; or
  • You don’t have a physical business location and forgot to hide your street address from maps

When faced with this issue, the best way to quickly resolve it is by calling Google Adwords support and selecting the option for Google My Business.

You’ve Moved Your Business Location Or Changed The Address

Going back to your GMB listing getting suspended, if you’ve moved and haven’t notified Google of the location change, they’ll often suspend your GMB listing. In this case it’s as simple as changing your address in GMB once you’ve opened your doors at a new location and reverifying your new address.

Verify Your Google My Business Account
Attribution: Bipper Media

HOW TO CREATE A GOOGLE BUSINESS LISTING

Don’t have a Google My Business Account & Listing? If you don’t have either, it’s a quick and free to set up.

  1. Go to google.com/business and click Start now at the top right corner.
  2. Sign in to your Google Account, or create one if you don’t already use Google services.
  3. Enter the name of your business and click Next.
    Note: You can also select your business from the suggestions that appear as you enter information.
  4. Enter the street address of your business and click Next. You may also be asked to position a marker for the location of your business on a map.
    1. If you manage a service-area business, follow these extra steps:
      1. Check the box for I deliver goods and services to my customers. Optionally, check the box for Hide my address (it’s not a store) Only show region –.
      2. Click Next.
      3. Select a delivery area option and click Next.
  5. Use the search field to select a business category and click Next.
  6. Enter a phone number or website URL for your business, then click Next.
    Note: You’ll also have the option to create a free website based on your information.
  7. To complete sign-up and verify your connection to this business, click Continue.
  8. Select a verification option:
    1. To verify at another time, select Try a different method and click Later. If you’re not authorized to manage the business, find the person in your organization who’s authorized and continue the process.

Note: If you see a page that says “This listing has already been claimed,” click Request access and follow the directions to claim your business.

Guide On How To Set Up Google My Business Chat

Are you looking for a new way to engage with customers in the digital landscape using Google My Business Chat? In recent years email leads have declined as customers are increasingly reluctant to give up their email addresses when contacting businesses, making GMB chat a great option for meeting the needs of a changing customer base. Read my latest guide for a full breakdown on what Google click-to-message is, how it works and ways to set it up on your GMB listing.

OTHER RELEVANT POSTS ON GOOGLE TOOLS:

How To Set Up Google My Business Chat

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Setting Benchmarks To Compare Your Competition In Google Analytics

Adding Google Analytics User Permissions

Summary
Why You Should Drop A Pin In Google Maps For Your Business Listing
Article Name
Why You Should Drop A Pin In Google Maps For Your Business Listing
Description
As a corrective measure for inaccuracy, Google provides the option to manually drop pins on Google Maps specifically for your business listing.
Author
Publisher Name
Laz's Lounge