For branding purposes, there is a line where marketing and graphic design often meet. A marketing professional may create promotional material despite having little to no experience with graphic work. When deadlines are looming and a marketer is growing increasingly frustrated from the learning curve associated with the design applications such as the Adobe Creative Suite, a free tool called Canva can aid users in creating stunning pieces for their organization despite having little design experience.

What is Canva?

Canva is a drag and drop tool that allows users to create various kinds of promotional materials, ranging from documents, presentations, ads, flyers, emails and other custom presets. The software also comes loaded with a plethora of themes and templates that can match a number of projects.

Including the templates, Canva offers numerous images and hundreds of fonts that are free to use, as well as a photo editor with filters, tint, contrast, saturation and other image settings. It’s also great for group projects because users can collaborate by asking for comments or allowing direct editing.

Is Canva really free?

There are limitations to using the free version of Canva such as only having two folders to organize designs, a 10 team member limit per project and 1 GB of storage for photos. The paid work option, which starts at $12.95 a month per user, allows for the following features:

  • Unlimited folders
  • 30 team members
  • Unlimited storage for photos and assets
  • Access to 300,000 photos, illustration and templates
  • Resize designs
  • Custom fonts and color palettes
  • Save templates
  • Organize photos with folders

Certain premium photos also cost $1 to use per photo, but they can be used for commercial purposes.

A few large organizations that use Canva for work include The Huffington Post, Upworthy, HubSpot, Holmes Place and Yelp.


Some teams often struggle with implementing the design portion of their marketing campaigns because they’re non-designers who have no experience using design applications such as the Adobe Creative Suite. Canva is a powerful tool that doesn’t require a learning curve to create stunning work that would otherwise take years to master.